As you might have guessed from the subject matter of my blog posts of late, I’ve been thinking a lot about social media and the role it plays in my life. Which is actually just a piece of what I’ve actually been thinking about recently. And by “recently” I mean “for most of my adult life but in a new sort of context.” I’ve been thinking a lot about my time, my attention, my effort, and how I spend all three of those things. The recent focus of this mental exercise was inspired by a thread I saw on Twitter a couple weeks ago (that I unfortunately can’t find again) that made some bold claims about the amount of money and energy spent on advertising to people against their consent. I mean, all you need to do is look at how many ad-blocker programs exist for web browsers and phones to see how much people want to avoid it, and so much money gets spent on not only bypassing those things, but filling as much of the world with advertisements as possible.