It should have been everything he wanted. He’d done viral marketing, learned how to use Twitter, and even got a decent camera for Snapchat and Instagram. He’d discretely entered social circles, splashed across the local newspapers, and put up posters where his ideal clients frequented. His dreams of being a friend-for-hire were shattered. His family had laughed at first, but then he started getting calls. Now, two years later, he finished replacing the money he’d borrowed from his savings.

It just wasn’t like he imagined. He’d left his fliers and advertisements vague so no one felt limited, but it had backfired in a way he never imagined. What he did wasn’t bad and he even enjoyed it most of the time. It was just so different from how he’d envisioned his future.

Gone was the idea that he’d make a living by being friends with socially awkward nerds with money. Gone were the thoughts of helping older men get around and run their errands. Hell, gone were even the thoughts of being used as a taxi service to ferry people without cars around since his rates were cheaper than an Uber.

He sighed and sat down at his office computer, opening the program he used to push new advertisements to all of his media accounts. He reviewed the new ads he had composed and, after one last deep breath, published them. Friend for hire no more. In the business world, you had to recognize your niche and do your best to inhabit it. He’d even filed all the paperwork to update his license at town hall. As he turned off his computer and went home for the day, he admired the sign on his door. “Peter Foster: Grandson for Hire.” At least he would never need to bake for himself.