I read a review by Linda Codega (the reporter who broke the Dungeons and Dragons/Wizards of the Coast OGL news back in January) the other day. They were covering Pokémon Sleep, the latest app in Nintendo’s continued pursuit of becoming a lifestyle company. The game is fairly simple, in that it monitors your sleep habits (by being open on your phone, which you’ve left facedown on top of your bed) and scores you based on how much you moved around in your sleep, how long you slept, and who knows what other data. Based on your score, you get the chance to power up your Pokémon, capture new Pokémon (via taking pictures), and advance in the game. It’s fairly simple and straight-forward and, to me at least, does not seem terribly appealing. I sleep pretty poorly, though, so maybe I’m just not interested in a game I won’t be good at. That said, what has me thinking about this fairly bland game days later is what Codega muses on in the latter portion of their article. If this app is the last thing we think about before we go to bed and the first thing we think about when we wake up, what does that do to us as Humans? What are going to be the long-term consequences of the continued gamification of life, as we turn sleep from something meant to prepare us for another day into another form of entertainment? They end the review without coming to a conclusion, saying they would need more than one night of using the yet-unreleased app to really dive into the cultural implications, but I realized that this is something I’ve already done to myself and have been doing for years now.