There is a seductive delight in knowning something someone else does not and wishes to. As studies of behavior on the internet have taught us, most people’s motivation for engaging with people on the internet outside of their social circles is to feel superior to other people. Is it any wonder that some people find it difficult to share information that they alone lay claim to? Is it any wonder that some people fall prey to the delight of withholding information someone else wants in order to drive some tension and drama into what might otherwise be a calm, peaceful moment? Even I am not immune to the allure of gently taunting someone with knowledge I have the power to share or withhold.