They’re busy spending some, most, or all of today playing the new Splatoon 3 so they can make a splash with their friends. Right now, they could be busy playing through the story, looking up plot summaries on fan wikis, watching cutscenes on YouTube, or just embracing the confusion as the story-mode plot references details and events they know nothing about. They could also be busy with player-versus-player content, competing for clout or whatever other currencies exist in the game so they can purchase cool gear, better weapons, and whatever else there is to purchase in this game they deliberately didn’t research ahead of time. Embracing confusion and keeping expectations low at the outset of a new gaming experience can be beneficial to having a good time, after all.